Are you a brand unsure how much a Reel, a TikTok, or a video pack should cost? Are you a creator wondering if you're charging what you should? Our calculator gives you the answer in under 2 minutes.
Select a platform, format, follower count and get a price range based on real market rates.
Why use it
Price ranges based on real data: by platform, content type and audience size.
If you're a brand, you'll know how much to pay. If you're a creator, you'll know how much to charge. Each with their own perspective.
No waiting for someone to send you a quote. Set up, calculate and done. In under 2 minutes.
Reels, TikToks, Stories, YouTube Shorts, content packs... Each format has its own price range.
How it works
A quick form (30 seconds) so we can give you access to the tool.
Choose the platform (Instagram, TikTok, YouTube), content type (Reel, Story, Short...) and follower range.
The calculator shows you a market price range. Use it to negotiate with confidence.
Access for free
Tell us who you are and you'll get instant access to the calculator. No cost, no spam, no strings attached.
Yes, 100% free. We only ask for an email to give you access. No credit card, no trial period, no tricks.
The price ranges are based on our experience managing campaigns with hundreds of creators and influencers. They reflect real market rates, updated periodically.
Exactly. The calculator gives you a reference range based on your platform, content type and audience size. It's a solid starting point for negotiating with brands without undercharging or overcharging.
It lets you know if the rate an influencer is quoting is within market range. This way you can negotiate with data, plan your budget, and avoid overpaying (or underpaying and having your proposal rejected).
No, it's a reference range. The final price of a collaboration depends on many factors: niche, engagement, exclusivity, usage rights, etc. The calculator gives you the starting point for a well-informed negotiation.
If you already know how much to invest but need to find the perfect creator, we'll do it for you. Book 15 minutes and we'll tell you all about it.
Book your free consultation