Influencer Marketing Agency in Spain.
The influencer marketing agency with over 1,000 verified creators, 200+ campaigns executed and 200+ million people reached. Micro and macro influencers that generate real conversation about your brand. Always-on system.
What is influencer marketing?
People trust people,
not brands.
Influencer marketing consists of collaborating with content creators who have engaged audiences to talk about your brand authentically. It's not traditional advertising — it's a personal recommendation at scale.
As an influencer marketing agency in Spain, at The King of Content we don't just look for influencers with lots of followers. We design complete strategies: we select the profiles that best fit your brand, negotiate, create strategic briefings, supervise content and measure every result.
The result: influencer marketing campaigns that generate real conversation, not just impressions. Campaigns that your audience remembers, shares and that move the needle for your business.
Why invest in influencer marketing
6 reasons why your brand needs
an influencer marketing agency.
Trust that converts
92% of consumers trust recommendations from real people more than brand advertising. An influencer marketing agency connects your product with that trust through creators your audience already follows and admires.
Qualified reach
We don't look for empty impressions. Our influencer marketing agency selects profiles whose audience matches your buyer persona. Every person who sees the influencer's content is a real potential customer, not just another number.
Higher ROI than traditional advertising
Influencer marketing generates up to 11 times more ROI than traditional digital formats. By combining the influencer's credibility with professional strategy, every euro invested delivers more.
Native content for each platform
Each influencer creates native content for their platform: Reels for Instagram, videos for TikTok, Shorts for YouTube. Content that feels natural, not forced, because the creator understands their audience's language.
Always-on system
The brands that win are those that maintain a constant presence with influencers, not those that run a one-off campaign and disappear. Our influencer marketing agency designs continuous programs so your brand is always part of the conversation.
Measurable results
No more "it went well, it had lots of impressions." We measure real reach, engagement rate, clicks, conversions with UTMs and discount codes, and ROI for every campaign. Data, not feelings.
Our process as an influencer marketing agency
Your influencer campaign
in 5 steps.
Strategy and objectives
We analyze your brand, your target audience, your competition and your business goals. We define clear KPIs, the campaign type (awareness, conversion, launch...) and the ideal influencer mix. Every campaign from our influencer marketing agency starts with a solid strategy.
Influencer selection
We search our network of 1,000+ verified creators for the profiles that best fit your brand. We don't rely solely on followers — we analyze engagement rate, audience quality, industry affinity, collaboration history and content quality. Every proposal includes real data.
Negotiation and briefing
We negotiate the best terms with each influencer and handle all contracting. We create strategic briefings with key messages, deliverables, timings and creative freedom so the content is authentic yet aligned with your brand.
Execution and supervision
We coordinate content production, review every piece before it's published, manage timings and ensure everything is executed according to plan. You just approve — we manage everything with each influencer.
Reporting and optimization
We measure reach, engagement, clicks, conversions and ROI for each influencer and the entire campaign. We deliver a complete report with learnings and recommendations to optimize future activations.
Real results
Numbers that prove why we are
the influencer marketing agency you need.
Influencers
verified in our network
Campaigns
influencer marketing campaigns executed
People
reached with our campaigns
Brands
trust our agency
Services from our influencer marketing agency
Every campaign needs
the right influencer.
There's no one-size-fits-all formula. As an influencer marketing agency, we design the strategy that works best for your brand, combining different types of profiles based on your objectives.
Micro influencers
1K-100K followers. Higher engagement, more closeness, better conversion. Ideal for generating content volume, authentic reviews and conversation in specific niches. They are the foundation of any good influencer marketing strategy.
Macro influencers
100K+ followers. Massive reach and brand awareness. Perfect for launches, high-impact campaigns and key moments. Our influencer marketing agency combines them with micros to maximize results.
Brand ambassadors
Long-term programs with influencers who become the face of your brand. Lasting relationships that build real association and generate consistent content month after month. Much more than a one-off campaign.
TikTok Shop + Influencers
We connect your product with TikTok Shop creators to generate direct sales from content. The influencer recommends and the user buys without leaving the app. Influencer marketing with direct conversion.
Activations and events
We coordinate influencers for event coverage, launches and in-person experiences. Maximum social media impact in the first 24 hours. Our influencer marketing agency handles the complete logistics.
UGC + Influencers
Our specialty: combining influencer marketing with UGC in what we call The Ultimate Combo©. Influencers amplify on their channels + UGC creators produce content for yours. The most effective system on the market.
See UGC Agency →Influencer marketing platforms
Influencer campaigns
on every platform.
Influencers on TikTok
Campaigns with native TikTok creators. Viral content, trends, challenges and formats that connect with the youngest audience. TikTok is the fastest-growing platform for influencer marketing.
See TikTok service →Influencers on Instagram
Reels, Stories, posts and collaborations with Instagram creators. The most established platform for influencer marketing, with formats that generate saves, shares and real engagement.
See Instagram service →Influencers on YouTube
Shorts, video integrations and mentions with YouTubers. Content that positions your brand on the world's second-largest search engine and generates long-term visibility.
See YouTube service →Other platforms
Twitch for gaming and lifestyle, Pinterest for visual inspiration, LinkedIn for B2B. Our influencer marketing agency works on the platform where your audience is.
See more services →Influencer marketing agency vs. alternatives
Why an influencer marketing agency
instead of doing it in-house?
Managing influencers internally is possible, but it requires a lot of time, contacts and experience. There is an enormous difference between sending products to random influencers and having a professional influencer marketing strategy.
❌ In-house / On your own
- • You search, contact and negotiate
- • No real engagement data
- • Risk of influencers with bots
- • Management consumes hours from your team
- • No strategic briefings
- • Difficult to measure real ROI
- • One-off campaigns with no continuity
👑 Influencer marketing agency (TKOC)
- • 1,000+ verified influencers
- • Real audience and engagement data
- • Profiles validated one by one
- • Complete A-to-Z management
- • Briefings with key messages + CTA
- • Conversion tracking + ROI
- • Continuous always-on system
What makes us different
We're not just an influencer marketing agency.
We are The Ultimate Combo.
Most influencer marketing agencies in Spain only run campaigns with influencers. We go further with a system that combines two engines:
Engine 1: Influencer Marketing
Influencers publish on their profiles and amplify your message. They reach new audiences, generate social proof and create real conversation around your brand. Reach and credibility.
Engine 2: UGC
UGC creators produce authentic content that you publish on your own brand channels. It looks organic, converts like advertising, and you control it. Content and conversion.
Influencers for amplification + UGC for your channels = Your brand always in the conversation.
Ready to work with the
influencer marketing agency you need?
Book a 15-minute call. We'll explain our influencer marketing system, show you real results from previous campaigns and propose a personalized plan for your brand.
Book 15 minutesFrequently asked questions
Everything about our
influencer marketing agency.
What is an influencer marketing agency?
An influencer marketing agency is a company specialized in designing, executing and measuring campaigns with influencers and content creators. It handles everything: strategy, profile selection, negotiation, briefing, content supervision, payment and reporting. A good influencer marketing agency doesn't just look for followers, but real engagement, brand affinity and measurable results.
How much does it cost to hire an influencer marketing agency in Spain?
The cost of an influencer marketing agency in Spain depends on the number of influencers, the type of profiles (micro or macro), the platforms, the deliverables and the campaign duration. At The King of Content we offer everything from one-off campaigns with 5 micro influencers to always-on programs with 20+ profiles. Book a 15-minute call to receive a personalized quote.
What is the difference between micro influencers and macro influencers?
Micro influencers have between 1,000 and 100,000 followers. They generate higher engagement rates (between 3% and 8%), are closer to their audience and are more cost-effective. Macro influencers have over 100,000 followers and provide massive reach and brand awareness. The most effective strategy usually combines both depending on your objectives.
How do you select influencers for a campaign?
We don't rely solely on follower count. We analyze real metrics: engagement rate, audience quality, industry affinity, collaboration history and content quality. Every influencer goes through a validation process. Our network has over 1,000 verified creators.
Do you manage the entire relationship with influencers?
Yes, our influencer marketing agency manages absolutely everything: initial contact, negotiation, contracting, briefing, delivery tracking, content approval and payment. You just approve the proposal and the final content.
On which platforms do you run influencer marketing campaigns?
We work on all relevant platforms: TikTok, Instagram (Reels, Stories, posts), YouTube (Shorts and long-form videos), and also Twitch, Pinterest and LinkedIn depending on the industry. As an influencer marketing agency, we recommend the ones that will have the greatest impact for your brand.
What results can I expect from an influencer marketing campaign?
Our clients have achieved: over 200M people reached, average engagement rates of 4%, sales increases with discount codes, and brand positioning in new segments. We deliver a complete report with reach, engagement, click, conversion and ROI metrics.
Why choose The King of Content as your influencer marketing agency?
Because we are specialists, not generalists. We only do influencer marketing and UGC. We have 1,000+ verified creators, 200+ campaigns executed, 200M+ people reached and a system proven by 50+ brands. Additionally, we combine influencer marketing with UGC in The Ultimate Combo©.