+320% engagement with content that looks like real life.
Discover how we helped Fagor Electrodomesticos emotionally connect with their audience through UGC content centered on the real home. From communicating product to telling stories that inspire.
GROWTH
The challenge
A brand with an excellent product, but communication that didn't connect.
Fagor Electrodomesticos is a brand with decades of history and top-tier products. But on social media, their communication remained product-focused: technical specs, features, specifications. The content generated neither conversation nor emotion.
Fagor's audience seeks functionality and design for their home, but what they saw on social media didn't reflect that aspiration. There were no real stories, no usage context, no emotional connection to everyday life.
The challenge was clear: shift from communicating product to telling real stories. Show how Fagor appliances integrate into real kitchens, real routines, real homes. And do it in a way that's native to the platforms where their audience consumes content.
They needed a strategy that would turn their social media presence into a channel for emotional connection, not just a catalog showcase.
The strategy
Emotional UGC content centered on the real home.
We designed a content strategy where Fagor stopped talking about product and started becoming part of real people's everyday lives. Each piece tells a story, not a specification.
Emotional storytelling
Each video starts from a real emotion: the first dinner in a new home, grandma's recipe, a Sunday with family. The product appears naturally, integrated into moments the viewer recognizes as their own. No unboxings or technical specs.
Real home creators
We selected UGC creators specializing in home, cooking and lifestyle. People who show their real houses, real kitchens, real routines. The result: content that looks organic because it is. Fagor integrates into their daily life in a credible way.
Aspirational content
Being real isn't enough — you also need to inspire. Creative direction that elevates each piece: careful lighting, compositions that convey warmth, and a tone that positions Fagor as the choice for those who value functionality and design in their home.
TikTok + Instagram optimization
Each video is produced native to the platform: vertical format, hooks in the first 2 seconds, pacing adapted to TikTok and Instagram Reels scrolling. Scripts with proven structure to retain attention and drive organic interaction.
The process
From strategy to content in 4 steps.
Brand immersion
We analyzed the Fagor universe: their history, values, target audience and how they were currently communicating. We identified the gap between what the brand represents and what they were conveying on social media. We defined the emotional territories where Fagor can connect.
Creator selection
From our network of +1,000 creators, we selected profiles specializing in home, cooking and lifestyle. People whose aesthetic, tone and audience fit Fagor's aspirational positioning. Each creator receives a briefing with detailed creative direction.
Content production
Creators produce videos in their real homes showing how Fagor integrates into their everyday life. We supervise each piece: scripts with emotional storytelling, optimized hooks and natural CTAs. Content is reviewed and refined before final delivery.
Publishing and optimization
Content is published on Fagor's channels with strategic timing. We measure each piece's performance, identify which formats and narratives generate the most engagement, and optimize the next batch. A continuous improvement cycle that multiplies results month over month.
The results
When content connects, the numbers speak for themselves.
Engagement
Engagement on Fagor's channels multiplied after shifting from product content to emotional storytelling with real creators. Organic interactions grew steadily month after month.
Emotional connection with the brand
Comments shifted from price inquiries to conversations about moments at home. The audience started identifying with the stories, not the products. Fagor stopped being a catalog and became part of the conversation.
Content that looks like real life
The UGC content blends so naturally into the feed that users don't perceive it as advertising. That authenticity is the key to performance: it gets shared more, commented on more, and builds real trust in the brand.
Multi-platform presence
Content optimized for TikTok and Instagram Reels that works on both platforms. Fagor went from having a token presence to being an active brand with a constant flow of native content continuously feeding their channels.
What Fagor says
"The King of Content perfectly understood how to communicate our brand through emotion. The content they produce doesn't look like advertising, it looks like real life — and that's exactly what we needed."
Marketing Team
Fagor Electrodomesticos
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