👑 Case study · Félix Solís Avantis

From traditional brand to lifestyle benchmark.

Item: The King of Content
Rating: 5
Author: Félix Solís Avantis

Félix Solís Avantis needed to rejuvenate the image of Mucho Más and win over the 25-35 audience. With premium lifestyle UGC and strategic creators, we achieved +250% organic reach and positioned wine as synonymous with a good time.

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GROWTH

The challenge

A brand with history that needed to
connect with a new generation.

Félix Solís Avantis is one of the most important wineries in Spain, with decades of history and international presence. But their digital communication was anchored in traditional codes that didn't connect with younger generations.

The 25-35 age segment perceived wine as something formal, table-only and for special occasions. They didn't associate it with spontaneous plans, rooftop terraces with friends or sunsets on the beach. Mucho Más, their youngest brand, had the perfect product but lacked the visual language.

They needed a complete transformation of their social media presence: moving from product communication to creating an aspirational lifestyle universe that made wine a natural protagonist of life's best moments.

The challenge was not only reaching new audiences, but doing so without losing the identity and prestige the brand had built over the years.

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Outdated perception

The wine category was associated with formal moments and older audiences. Mucho Más needed to break that mould and position itself as a young, fresh and aspirational brand.

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Missing from the digital language

The existing content didn't speak the language of Instagram and TikTok. Native formats, visual storytelling and the authenticity that new platforms demand were all missing.

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Unreachable 25-35 audience

The young audience didn't identify with the brand's communication. There was a generational gap preventing the emotional connection with the product.

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Balancing identity vs. modernity

It wasn't about abandoning Félix Solís' premium essence, but about translating it into a contemporary visual language without losing authenticity or prestige.

The strategy

Premium lifestyle UGC to create an
aspirational visual universe.

We designed a strategy based on lifestyle and travel creators who would integrate Mucho Más into real, desirable moments: sunset terraces, spontaneous toasts, weekend getaways and plans with friends. Content that doesn't look like advertising, but like inspiration.

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Lifestyle and travel creators

We selected creators with polished aesthetics and audiences aligned with the 25-35 target: travel, gastronomy, urban plans and getaway profiles. Each brought their personal touch while maintaining the brand narrative.

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Moment-based content

Instead of talking about the product, we created moments: terraces with a view, sunsets with friends, impromptu picnics, Sunday brunches. Mucho Más appeared as the natural complement to every plan, not as a forced protagonist.

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Premium creative direction

Every piece of content went through creative direction to ensure visual coherence, a colour palette aligned with the brand and a production level that reflected the product's quality without looking corporate.

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Native formats for Instagram and TikTok

Every video was conceived, filmed and edited for its target platform. Reels with visual hooks, TikToks with adapted trends, immersive stories. No recycling the same video across all channels.

How we did it

The step-by-step process
to transform the brand.

Immersion and visual universe definition

We analysed the current positioning of Félix Solís and Mucho Más, studied the competition in the lifestyle segment and defined the brand's visual territory: warm colours, aspirational moments, premium Mediterranean aesthetics. We created a moodboard and a creative guide that would serve as a reference for all content.

Creator selection and briefing

We identified and selected creators from our network specialising in lifestyle, travel and gastronomy. Each received a detailed briefing with communication pillars, visual references, do's & don'ts and the key moments to capture. We prioritised profiles with real audiences in the 25-35 range.

Production and creative direction

Creators produced content in real locations: terraces, beaches, rooftops, markets, trips. Every piece was reviewed and optimised by our creative direction team to ensure it maintained premium aesthetics and the hooks needed for each platform.

Publishing, analysis and iteration

We launched content in a coordinated manner on Instagram and TikTok, monitored metrics in real time and optimised the strategy week by week. Formats that performed best were replicated with variations; those that didn't connect were replaced. This way we built a premium content library that continues to deliver results.

The results

Numbers that prove the
brand transformation.

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+250%

Organic reach
Lifestyle content multiplied previous post reach by 3.5x, with sustained month-over-month growth.

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25-35 years

New audience won over
The young segment went from being marginal to becoming the primary audience on Mucho Más social channels.

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Lifestyle

Brand positioning
Mucho Más stopped being "just another wine" and became synonymous with a good time, terraces and aspirational moments.

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Premium

Content library
A reusable UGC content bank was created for ads, web, email and social, with coherent aesthetics and premium production quality.

Client testimonial

"We wanted to reach a younger audience without losing our identity. The King of Content created a visual universe that turned Mucho Más into synonymous with a good time."

Marketing Team

Félix Solís Avantis