From zero on TikTok to +1,000% in views.
Consum needed to launch on TikTok without an internal team or friction. They activated The King of Content's Starter system and within weeks the channel took off with +1,000% in views. A real case of how to start right, learn fast, and scale with purpose.
STARTER
The challenge
Launching on TikTok from scratch.
Consum is one of Spain's leading supermarket chains, but had no presence on TikTok. Their marketing team knew it was time to make the leap, but without the complexity of building an internal short-form video team.
They needed to launch fast, learn from the data, and scale with purpose — without internal friction and without wasting months on planning.
No TikTok presence
The brand had no active TikTok channel and no content adapted to the vertical short-form video format.
No internal team
They didn't have a dedicated team to produce native content for short-form video platforms.
Quick launch
They needed to start publishing without months of planning or complex approval processes.
Test before scaling
They wanted to validate what works with real data before investing in a larger system.
The strategy
Starter System: lean, fast, and with direction.
Creative foundation (what to say and how), native UGC production for organic reach, and constant iteration: what works gets replicated; what doesn't, gets cut. A lean system with active presence from month one.
Creative foundation & pillars
We defined what to say and how to say it: content pillars, tone of voice, and formats tailored to Consum's TikTok audience. Clear strategy from day one.
Native UGC production
Creators from our network produced native videos optimized for organic reach on TikTok. Content that looks real because it is real — but with strategic direction behind it.
Iterate fast
We analyzed data week by week. What works gets replicated and amplified; what doesn't perform gets cut without hesitation. Continuous optimization based on real results.
Lean system
No internal team complexity or lengthy approval processes. An agile system that allowed Consum to have active and consistent presence from month one.
The process
How we activated the Starter system.
Diagnosis & strategy
We analyzed the brand, its potential TikTok audience, and defined the content pillars, tone, and formats that best fit Consum. Everything ready in the first week.
First batch production
We activated creators from our network to produce the first native UGC videos. Strategic scripts with hooks and CTAs, shot with a real, organic aesthetic.
Publishing & analysis
We published consistently and measured everything: views, retention, engagement, shares. The data told us what content connects and what to adjust.
Iteration & scale
What works gets replicated and amplified. What doesn't perform gets cut. Each month the system improves, accumulating learnings that drive compounding results.
The results
+1,000% in views after activating the Starter system.
+1,000%
Views
Explosive increase in views after activating the Starter system with native UGC content optimized for TikTok.
Month 1
Active from the start
Consistent presence on TikTok from month one. No months of planning or content gaps.
Lean
Frictionless system
Zero internal complexity. Consum delegated production and creative direction without needing their own team.
Ready
Ready to scale
With the learnings from the Starter, Consum has the data foundation and strategy to move to the next level.
"We needed to launch TikTok without the hassle. The King of Content gave us creative direction, consistency, and a system that made the channel take off: +1,000% in views."
Mónica Alos
Marketing Director, Consum
Your turn
Want results like Consum?
Book a 15-minute call with our team. We'll analyze your case, propose a plan, and show you how the Starter system can work for your brand.
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